What are the bitter turths of accenture employees of india

In June 2012 there were coming in a surprising number of positive employee reviews about Accenture on career web sites.

It was surprising because Accenture is having problems with employee satisfaction and employee turn-over. Because of these problems it needs to recruit massive amounts of employees each year. Therefore, online reviews are very important to Accenture.
     
          When we noticed the sudden increase of online reviews we immediate thought that Accenture’s HR department had been “encouraging” its employees to write positive reviews online.

In addition, many of the reviews were strangely positive. The titles were “Great Place to Work” and variations of that.

“Amazing place to work.”

“Awesome place to work.”It was not only the increased number of reviews that made us suspicious. We were also surprised to see how many of the reviews were positive.
             Curiously, many of the reviews mentioned the exact phrase “Great Place to Work” or variations thereof, such as “awesome place to work”, in the reviews.

Could it be that the HR personnel sent out emails ordering employees to say that Accenture is a great place to work, and some of these employees failed to rephrase it in their own words

This is what we first thought: that HR was asking employees for positive reviews, but as pointed out by one of our readers in the comment section below, it is much more likely that someone in HR is just writing all of these positive reviews.

This would be quite easy: just write a review, clear the cookies from your web browser (and perhaps change your IP address) then write the next review about how wonderful Accenture is, and so on.

That is likely why the language in the reviews was similar – it was the same person writing them!

It is difficult to tell that– about 16% of the reviews during the mention the phrase “great place to work” or something very similar, but it was common already before the (12%).

Looking into the reviews, we found out the following:

The amount of negative reviews didn’t change much, but the positive (and neutral) ones are up from an average of 73 reviews per month to 342 reviews in June.

During the peak in June, 75% of reviews were positive, which can be compared to 50% during January to May. 94% were either positive or neutral  during the June.
           Finding The Source of These Overly Positive Reviews

We were also able to figure out where all these positive reviews came from:

Of the 362 total reviews in June, at least 211 came from India.

That is 58% of all reviews. Granted, India is an important country for Accenture, but normally there are only about 18 reviews per month (average Jan to May) from employees of Accenture India.Most of the reviews were posted as – supposedly – current employees in the lower levels of the company.